Foundations of Cannabis
We love sharing what we’re doing, whether it’s data analytics, big data, or drawing customer insight. Last week, our Senior VP of Sales, Michelle Fernandes presented at the Foundations of Cannabis event with Tweed and Canopy. We talked about some profiles of demographic and geo-demographic variables for recreational and medicinal cannabis users with postal code level data. We compared usage patterns for different lifestyle clusters to benchmarks such as the Toronto average, and shared some insights drawn from our data analytics.