Enjoy using our online solution for customer profiling, trade area analysis, targeting, mapping and data mining.
Our reports are based on current year data modeled to the 6-digit postal code.
Upload your customer list and with a few clicks you will get detailed reports on their demographics, purchase power, lifestyle, product usage and media consumption patterns.
You will be able to visualize where they live on map and see the counts of customers in different markets and neighbourhoods
Trade Area Analysis
Create demographic and consumer behavioural reports for standard geographies such as cities or create customized areas such as circles, polygons, drive time and other user defined areas.
Gain comprehensive insight into market size, spending patterns, demographics, lifestyle and consumer behaviour.
Targeting Top Prospects
Design a demographic and behavioural profile of your customers and find top prospect areas or households that match the profile of your customer base.
Target these areas and households with marketing initiatives such as mailings.
Score and rank top prospect areas and households based on selected criteria such as “high household income and ethnicity and children at home”.
Polaris has a sophisticated engine that combines multiple variables and creates a combined score.
Visualize demographic data, business locations and customer data on a map to gain insight.
Use the visualization to help identify key markets and characteristics of your customers and tailor your products, services and communications to achieve the highest return on investment.
Upload your data and perform trend analysis, conduct segmentation analysis and identify your best customers and pass them over to the customer profiling module to gain more comprehensive insights on who they are, where they live and what lifestyles and shopping patterns they have.