CanaCode Lifestyles Canada’s Most Comprehensive Customer Segmentation Solution

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CanaCode Lifestyles is a groundbreaking customer segmentation solution offering an unparalleled data fusion of demographic, household spending, consumer lifestyle, attitude and behavioural databases, empowering marketers with a 360-degree view of their target market’s choices, preferences and shopping patterns.

The two-tier lifestyle segmentation system works at the six-digit postal code level and classifies Canada’s consumer landscape into 18 distinct lifestyle segments and 110 highly detailed niche segments packed with powerful consumer insights.

 

Cluster A

4 Niches
Affluents

  • Top Earners & Owners
  • Well Established & Urban
  • Worldly & Sophisticated
  • Average Maintainers’ Age 50

Cluster A

4 Niches
Affluents

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Cluster B

6 Niches
Elite Professionals

  • Highly Educated
  • Techno Savvy
  • Urban Families
  • Middle Age

Cluster B

6 Niches
Elite Professionals

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Cluster C

5 Niches
Ethnic Cruisers

  • Ethnic & Established
  • Highly Travelled
  • Family Focused
  • Home & Health

Cluster C

5 Niches
Ethnic Cruisers

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Cluster D

6 Niches
Nest Builders

  • Renovators
  • White Collar Families
  • Little Luxuries
  • Home & Garden


Cluster D

6 Niches
Nest Builders

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Cluster E

9 Niches
Buy Me a New Home

  • Double Earners
  • Young Families
  • Home Buyers
  • Home & Garden


Cluster E

9 Niches
Buy Me a New Home

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5.65% of Canadian households

Cluster F

8 Niches
Empty Nesters

  • Retirement Age
  • Golf & Grandkids
  • Slowing Pace of Life
  • Travel & Recreation


Cluster F

8 Niches
Empty Nesters

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Cluster G

11 Niches
Up the Ladder

  • Young Families
  • New Suburbanites
  • Kids, Dogs, & Station Wagons
  • Dynamic Careers


Cluster G

11 Niches
Up the Ladder

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Cluster H

3 Niches
High Trades

  • Skilled Trades
  • Secondary Education
  • Hardworking
  • Family Oriented


Cluster H

3 Niches
High Trades

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Cluster I

7 Niches
Urban Life in Small Towns

  • Service industry
  • Spend on Basics
  • Single Parents
  • Home & Community


Cluster I

7 Niches
Urban Life in Small Towns

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Cluster J

2 Niches
Joyful Country

  • Skilled Trades & Services
  • Spend On Basics
  • Some Post-Secondary
  • Outdoorsy/ Crafty/ Pickup Trucks


Cluster J

2 Niches
Joyful Country

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Cluster K

1 Niche
Rural Handymen

  • Blue Collar
  • Larger Common Law Family
  • Some Secondary
  • Older Homes/ Pickup Trucks


Cluster K

1 Niche
Rural Handymen

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Cluster L

13 Niches
Comfortable Apartment Dwellers

  • Seniors and Singles
  • Soft Skills
  • Disposable Income
  • Mixed Interests


Cluster L

13 Niches
Comfortable Apartment Dwellers

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Cluster M

9 Niches
Singles

  • Older Age
  • Primary Industries
  • Bus, Metro, Walk
  • Government Transfer Payments


Cluster M

9 Niches
Singles

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Cluster N

5 Niches
The New Canadians

  • Immigrant Strivers
  • Genteel Blue-Collar
  • Bus, Metro, Walk
  • Young Families


Cluster N

5 Niches
The New Canadians

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Cluster O

7 Niches
Renters

  • Singles + Couples
  • Public Sector/ Arts
  • New Canadians
  • Want to Own


Cluster O

7 Niches
Renters

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Cluster P

4 Niches
One Parent Families

  • Low Disposable Income
  • Blue Collar/ Sales
  • Junior Education
  • Young Families


Cluster P

4 Niches
One Parent Families

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Cluster Q

9 Niches
Thrifty

  • Seniors / Single Parent
  • Blue Collar Renters
  • Public Transit Users
  • Little Disposable Income


Cluster Q

9 Niches
Thrifty

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Cluster R

1 Niche
Business

Pure business or commercial postal codes without residents or new postal codes without data.


Cluster R

1 Niche
Business

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For further insight on each unique CanaCode Lifestyle segment download CanaCode_Details.pdf

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Download the CanaCode Lifestyles Brochure

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