CanaCode Lifestyles Canada’s Most Comprehensive Customer Segmentation Solution

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CanaCode Lifestyles is a groundbreaking customer segmentation solution offering an unparalleled data fusion of demographic, household spending, consumer lifestyle, attitude and behavioural databases, empowering marketers with a 360-degree view of their target market’s choices, preferences and shopping patterns.

The two-tier lifestyle segmentation system works at the six-digit postal code level and classifies Canada’s consumer landscape into 18 distinct lifestyle segments and 110 highly detailed niche segments packed with powerful consumer insights.

Cluster A

4 Niches
Affluents

Top Earners & Owners
Well Established & Urban
Worldly & Sophisticated
Average Maintainers’ Age 50

Cluster A

4 Niches
Affluents

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Cluster B

6 Niches
Elite Professionals

Highly Educated
Techno Savvy
Urban Families
Middle Age

Cluster B

6 Niches
Elite Professionals

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Cluster C

5 Niches
Ethnic Cruisers

Ethnic & Established
Highly Travelled
Family Focused
Home & Health

Cluster C

5 Niches
Ethnic Cruisers

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Cluster D

6 Niches
Nest Builders

Renovators
White Collar Families
Little Luxuries
Home & Garden

Cluster D

6 Niches
Nest Builders

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Cluster E

9 Niches
Buy Me a New Home

Double Earners
Young Families
Home Buyers
Home & Garden

Cluster E

9 Niches
Buy Me a New Home

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5.65% of Canadian households

Cluster F

8 Niches
Empty Nesters

Retirement Age
Golf & Grandkids
Slowing Pace of Life
Travel & Recreation

Cluster F

8 Niches
Empty Nesters

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Cluster G

11 Niches
Up the Ladder

Young Families
New Suburbanites
Kids, Dogs, & Station Wagons
Dynamic Careers

Cluster G

11 Niches
Up the Ladder

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Cluster H

3 Niches
High Trades

Skilled Trades
Secondary Education
Hardworking
Family Oriented

Cluster H

3 Niches
High Trades

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Cluster I

7 Niches
Urban Life in Small Towns

Service industry
Spend on Basics
Single Parents
Home & Community

Cluster I

7 Niches
Urban Life in Small Towns

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Cluster J

2 Niches
Joyful Country

Skilled Trades & Services
Spend On Basics
Some Post-Secondary
Outdoorsy/ Crafty/ Pickup Trucks

Cluster J

2 Niches
Joyful Country

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Cluster K

1 Niche
Rural Handymen

Blue Collar
Larger Common Law Family
Some Secondary
Older Homes/ Pickup Trucks

Cluster K

1 Niche
Rural Handymen

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Cluster L

13 Niches
Comfortable Apartment Dwellers

Seniors and Singles
Soft Skills
Disposable Income
Mixed Interests

Cluster L

13 Niches
Comfortable Apartment Dwellers

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Cluster M

9 Niches
Singles

Older Age
Primary Industries
Bus, Metro, Walk
Government Transfer Payments

Cluster M

9 Niches
Singles

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Cluster N

5 Niches
The New Canadians

Immigrant Strivers
Genteel Blue-Collar
Bus, Metro, Walk
Young Families

Cluster N

5 Niches
The New Canadians

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Cluster O

7 Niches
Renters

Singles + Couples
Public Sector/ Arts
New Canadians
Want to Own

Cluster O

7 Niches
Renters

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Cluster P

4 Niches
One Parent Families

Low Disposable Income
Blue Collar/ Sales
Junior Education
Young Families

Cluster P

4 Niches
One Parent Families

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Cluster Q

9 Niches
Thrifty

Seniors / Single Parent
Blue Collar Renters
Public Transit Users
Little Disposable Income

Cluster Q

9 Niches
Thrifty

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Cluster R

1 Niche
Business

Pure business or commercial postal codes without residents or new postal codes without data.

Cluster R

1 Niche
Business

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Cluster A - Affluents
3.53% of Canadian households
- Top Earners & Owners
- Well Established & Urban
- Worldly & Sophisticated
- Average Maintainers’ Age 50

Cluster B - Elite Professionals

Cluster C - Ethnic Cruisers

Cluster D - Nest Builders
6.21% of Canadian households
- Renovators
- White Collar Families
- Little Luxuries
- Home & Garden

Cluster E - Buy Me a New Home

Cluster F - Empty Nesters
5.58% of Canadian households
- Retirement Age
- Golf & Grandkids
- Slowing Pace of Life
- Travel & Recreation
Cluster G - Up the Ladder
15.16% of Canadian households
- Young Families
- New Suburbanites
- Kids, Dogs, & Station Wagons
- Dynamic Careers
Cluster H - High Trades
6.04% of Canadian households
- Skilled Trades
- Secondary Education
- Hardworking
- Family Oriented

Cluster I - Urban Life in Small Towns

Cluster J - Joyful Country
3.06% of Canadian households
- Skilled Trades & Services
- Spend on Basics
- Some Post-Secondary
- Outdoorsy/ Crafty/ Pickup Trucks
Cluster K - Rural Handymen
3.48% of Canadian households
- Blue Collar
- Larger Common Law Family
- Some Secondary
- Older Homes/ Pickup Trucks

Cluster L - Comfortable Apartment Dwellers

Cluster M - Singles
4.75% of Canadian households
- Older Age
- Primary Industries
- Bus, Metro, Walk
- Government Transfer Payments

Cluster N - The New Canadians

Cluster O - Renters
3.07% of Canadian households
- Singles + Couples
- Public Sector/ Arts
- New Canadians
- Want to Own

Cluster P - One Parent Families

Cluster Q - Thrifty
3.02% of Canadian households
- Seniors / Single Parent
- Blue Collar Renters
- Public Transit Users
- Little Disposable Income
Cluster R - Business

The CanaCode Lifestyles Brochure is available via the download button below for further insight on each unique CanaCode Lifestyle cluster.

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Download the CanaCode Lifestyles Brochure

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