Knowledge is power — Polaris empowers you to tap into key insights and competitive intelligence that helps your business grow and prosper.

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quote writing Customer Profiling

Gain competitive insights into who your customers are, where they live, as well as their lifestyle, shopping patterns and media consumption.

This sample lifestyle report shows consumer spending on pet supplies in a given trade area, then compares it to average pet supplies spending in Canada as a whole. Similar reports are available for beverage, food, travel, finance, media consumption, telecom and much more.

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Trade Area Analysis

Get to know the neighbours with demographics and consumer behaviour data on the locations you wish to operate. Flexible reporting allows you to designate areas by drive time, radius, postal code and city. Or draw your own mapping boundaries with custom circles or polygons.

Uncover the consumer patterns within a given drive time or geographic radius of your location.

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quote writing Points of Interest (POI) Analysis

Evaluate the size, distance and drive time of nearby competitors before you open a new location. Our analytics equip you with a competitive advantage, as you discover market insights your rivals miss.

This sample POI report identifies competitors both inside and outside a custom polygon trade area selected by the client.

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Targeting Top Prospects

Maximize your marketing ROI by targeting top prospects. Polaris' sophisticated algorithms combine multiple variables and create a target score for each prospect area, so you can focus your marketing efforts on those with the highest potential.

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

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quote writing Mapping

Immediately pinpoint where to find your ideal customers with colorful heat maps and thematic maps. Gain spatial insight into customer patterns, demographic profiles and business locations.

Sample thematic map of income by postal code/ FSA can be overlaid with the customers' own heat map.

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Data Mining

Analyze your data. Identify trends and derive segmentation. Integrate marketplace data with your own customer data in our customer profiling module to find key characteristics of your best customer. Insights gathered from these profiles are often used to develop new business acquisition and retention strategies.

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

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Gain data insights on your customers

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Geo-demographics

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Financial investments

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Product usage

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Consumer lifestyle

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Media consumption habits

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Shopping patterns

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Household spending

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Internet and mobile usage

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Ethnicities and languages