Our Blog What we're up to, what we're seeing, and what we're thinking

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August 5, 2026

Market Growth: Winning Canada’s New Consumers

Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]

July 10, 2026

Release Notes July 10, 2026

This latest update enhances user customization by allowing you to rename maps, duplicate Target projects, and more. Data wave information on exported files is also live! […]

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June 26, 2026

Demographic Chaos: How to Profit From 4 AM FIFA Crowds

Analyze Toronto’s 4 AM FIFA chaos. Use deep demographic data to map local sports fandoms and help your B2C brand capture massive neighborhood revenue spikes. […]

May 29, 2026

With the 2026 Spring Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

April 27, 2026

Release Notes April 24, 2026

This latest update enhances user customization by allowing you to rename mapped variables for better clarity, save preferred map layer orders as your default, and seamlessly toggle between percent and value label views. […]

March 30, 2026

Release Notes March 27, 2026

With the new quarterly selection options of Vividata now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

February 27, 2026

Release Notes February 23, 2026

With the 2026 Winter Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

January 20, 2026

Release Notes January 16, 2026

Our latest update introduces 2025 data across all access points, streamlined individual variable exporting from the Mapping Center, and enhanced Vividata integration alongside significant UI and drive-time calculation improvements. […]

November 14, 2025

Release Notes November 14, 2025

With the 2025 Fall Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

November 5, 2025

Release Notes October 20, 2025

This release introduces a revamped Trend Analysis module, expanded Mobile Ad ID export options, and improved Thematic Mapping to make insights easier to visualize, compare, and share. […]