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About Us

Polaris Intelligence is our innovative and easy to use online application designed to give you the market insights your team needs to answer your most important questions. Our online research solution connects your business with strategic consumer data, spatial intelligence, and analytical insights.

Our dynamic reporting tools let you dive deep, slice and dice market reports and consumer data to acquire insight, and turn those insights into action with a better understanding of your customers, market conditions, competitive activities, and promotional trends. From in-depth demographics and lifestyle reports to consumer behaviour and product usage data, Polaris empowers you to tap into the key insights and competitive intelligence that helps your business grow and prosper.

Our Team

Jannis Mei

CEO

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CEO

Jannis Mei

Jannis is the CEO at Polaris Intelligence. He has worked on a hundred-million-dollar business transformation and software project at Deloitte Consulting, in discretionary and quantitative investments at Ontario Teachers’ Pension Plan’s internal hedge fund group, and in quantitative investments at Neuberger Berman. Jannis holds a BASc with Honours in Engineering Science from the University of Toronto and is a CFA charterholder.
Katia Wan

Client Associate

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Client Associate

Katia Wan

Katia is a client associate at Polaris Intelligence. She has years of international client-facing experience. She holds a BComm with Honours in International Management from the University of Ottawa.
Nicole Addario

Client Associate

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Client Associate

Nicole Addario

Nicole is a client associate at Polaris Intelligence. She has years of client-facing experience. She holds a BA with Honours in Psychology from the University of Waterloo.
Zhen Mei

President

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President

Dr. Zhen Mei

Dr. Zhen Mei is a leading expert in fusing data sources: location, demographics, spending, health, consumer lifestyle, product and media usage, attitude, and behavioural data. He has over 30 years of experience in applications of data mining to business and commerce. In 2001, Dr. Zhen Mei founded Manifold Data Mining. He has been leading a team of data scientists and software engineers and has served hundreds of clients ranging from Fortune 100 companies to government agencies to not-for-profits to small businesses.
Joseph Zhao

Senior Full Stack Developer

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Senior Full Stack Developer

Joseph Zhao

Joseph specializes in developing web applications for GIS. He has over 25 years of experience of applying GIS to business, research, and software development. Using open source GIS systems such as OpenLayers and Leaflet and database management tools like MySQL and PostgreSQL on both Linux and Windows systems, Joseph has been implementing mapping, targeting, and back-end system administration for our online analytics platform: PolarisIntelligence.com. Joseph holds a BSc in Geography from Nanjing University and was a visiting scholar at Aachen University. Joseph has been actively engaged with academic research programs and functions as a research assistant at the Faculty of Environmental Studies at York University.
Mehrnoush Divsalar

Manager, Back-End

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Manager, Back-End

Mehrnoush Divsalar

Mehrnoush manages back-end development at Polaris. She designs database structures, optimizes data flows among different components, works on our API, coordinates some development and QA, and works on some security functions. Mehrnoush is skilled in all phases of the software development lifecycle (SDLC) and in various webpage development languages such as HTML, XML, CSS, JavaScript, XAML, jQuery, and AJAX. She holds an MSc in Information and Communication Technology from the Iran University of Science and Technology.
Yuanyi Pan

Senior Scientist

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Senior Scientist

Yuanyi Pan

Yuanyi is a Senior Scientist at Polaris. He has 11 years of experience in the advertising technology industry. He has published numerous papers in peer-reviewed journals. He holds a PhD in Applied Mathematics from York University.
Joshua Chai-Tang

Web Developer

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Web Developer

Joshua Chai-Tang

Joshua is a Web Developer at Polaris. He has 2 years experience as a teaching assistant for web development and computer science courses. He holds a BCmpH in Computer Science from Queen’s University.
Fred Yang

Web Developer Intern

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Web Developer Intern

Fred Yang

Fred works on various initiatives including working on new features, improving usability, and performing testing and validation of our software and web applications. Fred is a student at the University of Waterloo.
Catherine Sue

QA Developer Intern

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QA Developer Intern

Catherine Sue

Catherine works on various initiatives including exploring new avenues for our web app, and performs testing and validation of our software and web applications. Catherine is a student at the University of Waterloo.