Knowledge is power — Polaris empowers you to tap into key insights and competitive intelligence that helps your business grow and prosper.

Features
Features
Customer Profiling

Gain competitive insights into who your customers are, where they live, as well as their lifestyle, shopping patterns and media consumption.

  This sample lifestyle report shows consumer spending on pet supplies in a given trade area, then compares it to average pet supplies spending in Canada as a whole. Similar reports are available for beverage, food, travel, finance, media consumption, telecom and much more.

Features
Features
Customer Profiling

Gain competitive insights into who your customers are, where they live, as well as their lifestyle, shopping patterns and media consumption.

  This sample lifestyle report shows consumer spending on pet supplies in a given trade area, then compares it to average pet supplies spending in Canada as a whole. Similar reports are available for beverage, food, travel, finance, media consumption, telecom and much more.

Features
Trade Area Analysis

Get to know the neighbours with demographics and consumer behaviour data on the locations you wish to operate. Flexible reporting allows you to designate areas by drive time, radius, postal code and city. Or draw your own mapping boundaries with custom circles or polygons.

  Uncover the consumer patterns within a given drive time or geographic radius of your location.

Features
Features
Trade Area Analysis

Get to know the neighbours with demographics and consumer behaviour data on the locations you wish to operate. Flexible reporting allows you to designate areas by drive time, radius, postal code and city. Or draw your own mapping boundaries with custom circles or polygons.

  Uncover the consumer patterns within a given drive time or geographic radius of your location.

Features
Features
Features
Points of Interest (POI) Analysis

Evaluate the size, distance and drive time of nearby competitors before you open a new location. Our analytics equip you with a competitive advantage, as you discover market insights your rivals miss.

  This sample POI report identifies competitors both inside and outside a custom polygon trade area selected by the client.

Features
Features
Points of Interest (POI) Analysis

Evaluate the size, distance and drive time of nearby competitors before you open a new location. Our analytics equip you with a competitive advantage, as you discover market insights your rivals miss.

  This sample POI report identifies competitors both inside and outside a custom polygon trade area selected by the client.

Features
Targeting Top Prospects

Maximize your marketing ROI by targeting top prospects. Polaris’ sophisticated algorithms combine multiple variables and create a target score for each prospect area, so you can focus your marketing efforts on those with the highest potential.

  This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Features
Features
Targeting Top Prospects

Maximize your marketing ROI by targeting top prospects. Polaris’ sophisticated algorithms combine multiple variables and create a target score for each prospect area, so you can focus your marketing efforts on those with the highest potential.

  This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Features
Features
Features
Mapping

Immediately pinpoint where to find your ideal customers with colorful heat maps and thematic maps. Gain spatial insight into customer patterns, demographic profiles and business locations.

  Sample thematic map of income by postal code/ FSA can be overlaid with the customers’ own heat map.

Features
Features
Mapping

Immediately pinpoint where to find your ideal customers with colorful heat maps and thematic maps. Gain spatial insight into customer patterns, demographic profiles and business locations.

  Sample thematic map of income by postal code/ FSA can be overlaid with the customers’ own heat map.

Features
Data Mining

Analyze your data. Identify trends and derive segmentation. Integrate marketplace data with your own customer data in our customer profiling module to find key characteristics of your best customer. Insights gathered from these profiles are often used to develop new business acquisition and retention strategies.

  This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Features
Features
Data Mining

Analyze your data. Identify trends and derive segmentation. Integrate marketplace data with your own customer data in our customer profiling module to find key characteristics of your best customer. Insights gathered from these profiles are often used to develop new business acquisition and retention strategies.

  This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Features
Features
GRAVITY-MODEL-ICON-ORANGE-10
Gravity Model

The Gravity Model identifies primary, secondary and tertiary trade areas of a store or a list of stores, based on a customer list and shortest distance to the stores.

  The circles in the map below illustrate three trade areas of a store in Oakville, Ontario with 60%, 70% and 80% customers respectively.

Features
GRAVITY-MODEL-ICON-ORANGE-10
Gravity Model

The Gravity Model identifies primary, secondary and tertiary trade areas of a store or a list of stores, based on a customer list and shortest distance to the stores.

  The circles in the map below illustrate three trade areas of a store in Oakville, Ontario with 60%, 70% and 80% customers respectively.

CUSTOMER-ALLOCATION-ICON-ORANGE-08
Customer Allocation

Customer Allocation assigns a list of customers to stores, based on the assumption that consumers shop most likely at the closest store in geographic distance or shortest driving time.

The map below shows allocation of a customer list among four stores with the shortest distance in Toronto.

Features
CUSTOMER-ALLOCATION-ICON-ORANGE-08
Customer Allocation

Customer Allocation assigns a list of customers to stores, based on the assumption that consumers shop most likely at the closest store in geographic distance or shortest driving time.

The map below shows allocation of a customer list among four stores with the shortest distance in Toronto.

Features
Features
FEATURE-SELECTION-ICON-ORANGE-10
Feature Selection

Feature Selection is a model for finding most distinct characteristics of customers or trade areas.

The following screenshot shows top features of customers of Oakville store: European ethnicity and high household income.

Features
FEATURE-SELECTION-ICON-ORANGE-10
Feature Selection

Feature Selection is a model for finding most distinct characteristics of customers or trade areas.

The following screenshot shows top features of customers of Oakville store: European ethnicity and high household income.

Gain data insights on your customers

Geo-demographics

Geo-demographics

Financial investments

Financial investments

Product usage

Product usage

Consumer lifestyle

Consumer lifestyle

Media consumption habits

Media consumption habits

Shopping patterns

Shopping patterns

Household spending

Household spending

Internet and mobile usage

Internet and mobile usage

Ethnicities and languages

Ethnicities and languages