Features – Polaris

Knowledge is power — Polaris empowers you to tap into key insights and competitive intelligence that helps your business grow and prosper.

Customer Profiling

Gain competitive insights into who your customers are, where they live, as well as their lifestyle, shopping patterns and media consumption.

This sample lifestyle report shows consumer spending on pet supplies in a given trade area, then compares it to average pet supplies spending in Canada as a whole. Similar reports are available for beverage, food, travel, finance, media consumption, telecom and much more.

Customer Profiling

Gain competitive insights into who your customers are, where they live, as well as their lifestyle, shopping patterns and media consumption.

Trade Area Analysis

Get to know the neighbours with demographics and consumer behaviour data on the locations you wish to operate. Flexible reporting allows you to designate areas by drive time, radius, postal code and city. Or draw your own mapping boundaries with custom circles or polygons.

Uncover the consumer patterns within a given drive time or geographic radius of your location.

Trade Area Analysis

Uncover the consumer patterns within a given drive time or geographic radius of your location.

Points of Interest (POI) Analysis

Evaluate the size, distance and drive time of nearby competitors before you open a new location. Our analytics equip you with a competitive advantage, as you discover market insights your rivals miss.

This sample POI report identifies competitors both inside and outside a custom polygon trade area selected by the client.

Points of Interest (POI) Analysis

This sample POI report identifies competitors both inside and outside a custom polygon trade area selected by the client.

Targeting

Maximize your marketing ROI by targeting top prospects. Polaris’s sophisticated algorithms combine multiple variables and create a target score for each prospect area, so you can focus your marketing efforts on those with the highest potential.

This lift chart instantly shows the performance of the targeting module.

Lift chart of the score versus decile of Montreal households that donated heavily to alumni organizations

Targeting

This lift chart instantly shows the performance of the targeting module.

Targeting Top Prospects

Maximize your marketing ROI by targeting top prospects. Polaris’ sophisticated algorithms combine multiple variables and create a target score for each prospect area, so you can focus your marketing efforts on those with the highest potential.

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Targeting Top Prospects

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Mapping

Immediately pinpoint where to find your ideal customers with colorful heat maps and thematic maps. Gain spatial insight into customer patterns, demographic profiles and business locations.

Sample thematic map of income by postal code/ FSA can be overlaid with the customers’ own heat map.

Mapping

Immediately pinpoint where to find your ideal customers with colorful heat maps and thematic maps. Gain spatial insight into customer patterns, demographic profiles and business locations.

Sample thematic map of income by postal code/ FSA can be overlaid with the customers’ own heat map.

Data Mining

Analyze your data. Identify trends and derive segmentation. Integrate marketplace data with your own customer data in our customer profiling module to find key characteristics of your best customer. Insights gathered from these profiles are often used to develop new business acquisition and retention strategies.

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Data Mining

This sample Polaris scatterplot illustrates three distinct customer segments, allowing you to segment, compare variables and identify outliers.

Gravity Model

The Gravity Model identifies primary, secondary and tertiary trade areas of a store or a list of stores, based on a customer list and shortest distance to the stores.

The circles in the map below illustrate three trade areas of a store in Oakville, Ontario with 60%, 70% and 80% customers respectively.

Gravity Model

The Gravity Model identifies primary, secondary and tertiary trade areas of a store or a list of stores, based on a customer list and shortest distance to the stores.

The circles in the map below illustrate three trade areas of a store in Oakville, Ontario with 60%, 70% and 80% customers respectively.

Customer Allocation

Customer Allocation assigns a list of customers to stores, based on the assumption that consumers shop most likely at the closest store in geographic distance or shortest driving time.

The map below shows allocation of a customer list among four stores with the shortest distance in Toronto.

Customer Allocation

Customer Allocation assigns a list of customers to stores, based on the assumption that consumers shop most likely at the closest store in geographic distance or shortest driving time.

The map below shows allocation of a customer list among four stores with the shortest distance in Toronto.

Feature Selection

Feature Selection is a model for finding most distinct characteristics of customers or trade areas.

The following screenshot shows top features of customers of Oakville store: European ethnicity and high household income.

Feature Selection

Feature Selection is a model for finding most distinct characteristics of customers or trade areas.

The following screenshot shows top features of customers of Oakville store: European ethnicity and high household income.

Weather Analysis

Tap into historical, present and forecasted weather data for any market. Use weather patterns to better understand how the weather contributed to the performance of your marketing campaigns and sales.

This weather chart provides the dates and temperatures for key weather events in a given year.

Weather Analysis

This weather chart provides the dates and temperatures for key weather events in a given year.

Trend Analysis

Examine historical trends while enhancing your ability to predict future trends using historical data from 2016 to current year across our 23 demographic reports, 3 household spending reports, 2 CanaCode Lifestyle reports, and 80+ consumer behaviour reports.

This line graph visualizes and compares the annual changes from 2016 to 2021 for average and median dwelling value in Toronto.