POWERING SMARTER DECISIONS
Knowledge is power — Polaris Intelligence helps deliver the market insights your team needs to answer your most important questions.
Our online research solution helps guide your most important decisions with data driven customer insights:
Know your customers better than they know themselves. Receive reports on demographics, shopping patterns, media consumption and much more.
Trade Area Analysis
Get to know the neighbourhood for your new location. Designate flexible trade areas by drive time, or with custom circles or polygons on our digital maps.
Points of Interest (POI) Analysis
Keep your friends close and your competitors closer. Analyze nearby competitors and discover market insights your rivals might miss.
Visualize your success with our heatmaps and gain spatial insight into customer patterns, demographic profiles and potential business locations.
Targeting Top Prospects
Don’t settle. We help you maximize your ROI and target customers and prospects.
Stay on trend, by analyzing data for potential movements. Integrate our reports with your customer information to develop new business acquisition and retention strategies.
The Gravity Model identifies primary, secondary and tertiary trade areas of a store or a list of stores, based on a customer list and shortest distance to the stores.
Feature Selection is a model for finding the most distinct characteristics of customers or trade areas.
Customer Allocation assigns a list of customers to stores, based on the assumption that consumers shop most likely at the closest store in geographic distance or shortest driving time.
Analytical Models is an implementation of models used in custom projects for trade area and customer insight analysis.
Enhance your Marketing ROI by layering Polaris Modules with our Mapping Centre
Layer multiple mapping functions together to determine highly concentrated customer areas paired with geographic segmentation by income to target your ideal customer more specifically and improve your overall marketing ROI.
Think You Really Know Your Customers?
Polaris Intelligence data insights help you learn your market’s spending habits and media engagement, so you can develop personalized, targeted campaigns and build stronger customer relationships.
Average Household Income: $ 110,245
Average Home Value: $ 1,505,889
Lifestyle Type: Elite Professionals
Vehicle: Sports car and SUV
Active In: Health clubs, snowboarding
Spends Money On: Cross border shopping
Favourite Coffee Shop: Starbucks
Favourite Social Network: LinkedIn
Psychographics/ Health Concerns: Nutrition content of food
Invests With: Full service investment broker
Average Household Income: $ 100,983
Average Home Value: $ 336,406
Lifestyle Type: Empty Nesters
Vehicle: Sedan and pickup truck
Active In: Whale watching, walking
Spends Money On: Garden supplies, hair salons
Favourite Coffee Shop: Tim Hortons
Favourite Social Network: Pinterest
Psychographics/ Health Concerns: Buy local produce/products
Invests With: Bank
Average Household Income: $ 124,982
Average Home Value: $ 987,545
Lifestyle Type: Buy Me a New Home
Vehicle: Minivan and station wagon
Active In: Jogging and yoga
Spends Money On: Groceries and online shopping
Favourite Coffee Shop: Tim Hortons
Favourite Social Network: Instagram
Psychographics/ Health Concerns: Weight conscious
Invests With: Financial planner
Questions? Call Us
Feel free to call us and speak to a data analyst expert who can answer any question you might have regarding our software.
Schedule a Demo
If you want a more in depth look into how Polaris can help your business, contact us and we’ll schedule a complete demo of our services.
Take a Tour
Learn more about our features including our six modules and targeted reports that will help you boost your marketing ROI.