POWERING
SMARTER
DECISIONS

Knowledge is power — Polaris Intelligence helps deliver the market insights your team needs to answer your most important questions.

Our online research solution helps guide your most important decisions with data driven customer insights:

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sales process Customer Profiling

Know your customers better than they know themselves. Receive reports on demographics, shopping patterns, media consumption and much more.

sales process Trade Area Analysis

Get to know the neighbourhood for your new location. Designate flexible trade areas by drive time, or with custom circles or polygons on our digital maps.

sales process Points of Interest (POI) Analysis

Keep your friends close and your competitors closer. Analyze nearby competitors and discover market insights your rivals might miss.

sales process Mapping

Visualize your success with our heatmaps and gain spatial insight into customer patterns, demographic profiles and potential business locations.

sales process Targeting Top Prospects

Don’t settle. We help you maximize your ROI and target customers and prospects.

sales process Data Mining

Stay on trend, by analyzing data for potential movements. Integrate our reports with your customer information to develop new business acquisition and retention strategies.

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Enhance your Marketing ROI by layering Polaris Modules with our Mapping Centre Layer multiple mapping functions together to determine highly concentrated customer areas paired with geographic segmentation by income to target your ideal customer more specifically and improve your overall marketing ROI.

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Think You Really Know Your Customers?

Polaris Intelligence data insights help you learn your market's spending habits and media engagement, so you can develop personalized, targeted campaigns and build stronger customer relationships.

Single Male in Management
in Vancouver


Age: 35-49

Average Household Income: $ 110,245

Average Home Value: $ 1,505,889

Lifestyle Type: Elite Professionals

Vehicle: Sports car and SUV

Active In: Health clubs, snowboarding

Spends Money On: Cross border shopping

Favourite Coffee Shop: Starbucks

Favourite Social Network: LinkedIn

Psychographics/ Health Concerns: Nutrition content of food

Invests With: Full service investment broker

Married Seniors
in Halifax


Age: 65-79

Average Household Income: $ 100,983

Average Home Value: $ 336,406

Lifestyle Type: Empty Nesters

Vehicle: Sedan and pickup truck

Active In: Whale watching, walking

Spends Money On: Garden supplies, hair salons

Favourite Coffee Shop: Tim Hortons

Favourite Social Network: Pinterest

Psychographics/ Health Concerns: Buy local produce/products

Invests With: Bank

Married with Children
in Toronto


Age: 35-49

Average Household Income: $ 124,982

Average Home Value: $ 987,545

Lifestyle Type: Buy Me a New Home

Vehicle: Minivan and station wagon

Active In: Jogging and yoga

Spends Money On: Groceries and online shopping

Favourite Coffee Shop: Tim Hortons

Favourite Social Network: Instagram

Psychographics/ Health Concerns: Weight conscious

Invests With: Financial planner

sales process Questions? Call Us

Feel free to call us and speak to a data analyst expert who can answer any question you might have regarding any of our services.

sales process Schedule a Demo

If you want a more in depth look into how Polaris can help yotur business, contact us and we’ll schedule a complete demo of our services.

sales process Take a Tour

Learn more about our features including our six modules and targeted reports that will help you boost your marketing ROI.