CanaCode Lifestyles

Canada’s Most Comprehensive Customer Segmentation Solution

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CanaCode Lifestyles is a groundbreaking customer segmentation solution offering an unparalleled data fusion of demographic, household spending, consumer lifestyle, attitude and behavioural databases, empowering marketers with a 360-degree view of their target market’s choices, preferences and shopping patterns.

The two-tier lifestyle segmentation system works at the six-digit postal code level and classifies Canada's consumer landscape into 18 distinct lifestyle segments and 110 highly detailed niche segments packed with powerful consumer insights.

3.21% of Canadian households

Cluster A

4 Niches
Affluents

  • Top Earners & Owners
  • Well Established & Urban
  • Worldly & Sophisticated
  • Average Maintainers’ Age 50

Cluster A

4 Niches
Affluents

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6.55% of Canadian households

Cluster B

6 Niches
Elite Professionals

  • Highly Educated
  • Techno Savvy
  • Urban Families
  • Middle Age

Cluster B

6 Niches
Elite Professionals

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3.96% of Canadian households

Cluster C

5 Niches
Ethinc Cruisers

  • Ethnic & Established
  • Highly Travelled
  • Family Focused
  • Home & Hearth

Cluster C

5 Niches
Ethnic Cruisers

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5.79% of Canadian households

Cluster D

6 Niches
Nest Builders

  • Renovators
  • White Collar Families
  • Little Luxuries
  • Home & Garden

Cluster D

6 Niches
Nest Builders

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11.32% of Canadian households

Cluster E

9 Niches
Buy Me a New Home

  • Double Earners
  • Young Families
  • Home Buyers
  • Home & Garden

Cluster E

9 Niches
Buy Me a New Home

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5.65% of Canadian households

Cluster F

8 Niches
Empty Nesters

  • Retirement Age
  • Golf & Grandkids
  • Slowing Pace of Life
  • Travel & Recreation

Cluster F

8 Niches
Empty Nesters

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16.62% of Canadian households

Cluster G

11 Niches
Up the Ladder

  • Young Families
  • New Suburbanites
  • Kids, Dogs, & Station Wagons
  • Dynamic Careers

Cluster G

11 Niches
Up the Ladder

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6.98% of Canadian households

Cluster H

3 Niches
High Trades

  • Skilled Trades
  • Secondary Education
  • Hardworking
  • Family Oriented

Cluster H

3 Niches
High Trades

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4.09% of Canadian households

Cluster I

7 Niches
Urban Life in Small Towns

  • Service industry
  • Spend on Basics
  • Single Parents
  • Home & Community

Cluster I

7 Niches
Urban Life in Small Towns

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3.68% of Canadian households

Cluster J

2 Niches
Joyful Country

  • Skilled Trades & Services
  • Spend On Basics
  • Some Post-Secondary
  • Outdoorsy/ Crafty/ Pickup Trucks

Cluster J

2 Niches
Joyful Country

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3.64% of Canadian households

Cluster K

1 Niche
Rural Handymen

  • Blue Collar
  • Larger Common Law Family
  • Some Secondary
  • Older Homes/ Pickup Trucks

Cluster K

1 Niche
Rural Handymen

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11.24% of Canadian households

Cluster L

13 Niches
Comfortable Apartment Dwellers

  • Seniors and Singles
  • Soft Skills
  • Disposable Income
  • Mixed Interests

Cluster L

13 Niches
Comfortable Apartment Dwellers

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5.18% of Canadian households

Cluster M

9 Niches
Singles

  • Older Age
  • Primary Industries
  • Bus, Metro, Walk
  • Government Transfer Payments

Cluster M

9 Niches
Singles

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3.19% of Canadian households

Cluster N

5 Niches
The New Canadians

  • Inmigrant Strivers
  • Genteel Blue-Collar
  • Bus, Metro, Walk
  • Young Families

Cluster N

5 Niches
The New Canadians

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3.39% of Canadian households

Cluster O

7 Niches
Renters

  • Singles + Couples
  • Public Sector/ Arts
  • New Canadians
  • Want to Own

Cluster O

7 Niches
Renters

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2.11% of Canadian households

Cluster P

4 Niches
One Parent Families

  • Low Disposable Income
  • Blue Collar/ Sales
  • Junior Education
  • Young Families

Cluster P

4 Niches
One Parent Families

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3.49% of Canadian households

Cluster Q

9 Niches
Thrifty

  • Seniors / Single Parent
  • Blue Collar Renters
  • Public Transit Users
  • Little Disposable Income

Cluster Q

9 Niches
Thrifty

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Cluster R

1 Niche
Business

Pure business or commercial postal codes without residents or new postal codes without data.

Cluster R

1 Niche
Business

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For further insight on each unique CanaCode Lifestyle segment download CanaCode_Details.pdf

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Download the CanaCode


Lifestyles Brochure

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