As McDonald’s starts selling Beyond Meat sandwiches in Canada, we are reminded of all the ways that Canada, and in particular, markets like London Ontario, serves as a test market for global corporations. In recent years, Ikea’s pick-up warehouses, Lululemon’s loyalty program, Facebook Dating, Twitter modifications, and in the early 2000s, McDonald’s Chicken Nugget and Swiffer’s Wet Jet, have all been tested in Canada before being […]