Blog - Polaris

Transit Shift: How Vaughan Built a New Downtown

Posted on September 30, 2026 (July 29, 2026) by Parsana with Polaris

An architectural rendering depicting futuristic high-rise residential towers and office buildings illuminated at dusk. The towers line a wide street with streetlights and light traffic, showcasing a dense urban skyline against a soft purple and blue sky.

Discover how transit transformed Vaughan Metropolitan Centre from industrial land into a growing urban hub using demographic insights from Polaris Intelligence. […]

Release Notes September 18, 2026

Posted on September 22, 2026 (September 22, 2026) by JJ with Polaris

This latest update brings new features and enhancements. […]

Social Media Post-Bill C-34: Big Changes Ahead

Posted on September 16, 2026 (July 30, 2026) by Parsana with Polaris

A teenage girl wearing glasses, headphones, and a green-and-white striped sweater lies back against a purple upholstered headboard while holding and looking intently at her smartphone.

Discover how Bill C-34 could shift social media marketing and why consumer intelligence is now essential for reaching younger audiences. […]

Workforce Data Reveals a Surprising New Reality

Posted on September 2, 2026 (July 29, 2026) by Parsana with Polaris

Epic futuristic and modern skyline views of downtown Toronto with the train tracks leading your eye to office buildings and condominiums.

Discover how Canada’s workforce has changed since COVID and why businesses need current employment data to stay competitive. […]

How to Profit From Ontario’s Student Chaos

Posted on August 19, 2026 (July 29, 2026) by Parsana with Polaris

Discover how Ontario’s student populations differ across cities and how student behaviour impacts spending, housing, and local businesses.
[…]

Release Notes August 14, 2026

Posted on August 14, 2026 (September 22, 2026) by JJ with Polaris

This latest update brings new features and Vividata update. […]

Market Growth: Winning Canada’s New Consumers

Posted on August 5, 2026 (August 5, 2026) by Parsana with Polaris

A woman wearing a cozy beige sweater rests her chin on her hand as she sits near a large window, looking out introspectively at a blurred cityscape. A mug and notebook rest on a small table beside her.

Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]

Release Notes July 10, 2026

Posted on July 10, 2026 (July 27, 2026) by JJ with Polaris

This latest update enhances user customization by allowing you to rename maps, duplicate Target projects, and more. Data wave information on exported files is also live! […]

Demographic Chaos: How to Profit From 4 AM FIFA Crowds

Posted on June 26, 2026 (July 29, 2026) by Parsana with Polaris

Crowd of soccer fans cheering and raising beer glasses inside a crowded sports bar watching a match on TV

Analyze Toronto’s 4 AM FIFA chaos. Use deep demographic data to map local sports fandoms and help your B2C brand capture massive neighborhood revenue spikes. […]

Release Notes May 29, 2026

Posted on May 29, 2026 (July 21, 2026) by JJ with Polaris

With the 2026 Spring Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]