Blog - Polaris

How to Profit From Ontario’s Student Chaos

Posted on August 19, 2026 (July 29, 2026) by Parsana with Polaris

Discover how Ontario’s student populations differ across cities and how student behaviour impacts spending, housing, and local businesses.
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Release Notes August 14, 2026

Posted on August 14, 2026 (August 18, 2026) by JJ with Polaris

This latest update brings new features and Vividata update. […]

Market Growth: Winning Canada’s New Consumers

Posted on August 5, 2026 (August 5, 2026) by Parsana with Polaris

A woman wearing a cozy beige sweater rests her chin on her hand as she sits near a large window, looking out introspectively at a blurred cityscape. A mug and notebook rest on a small table beside her.

Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]

Release Notes July 10, 2026

Posted on July 10, 2026 (July 27, 2026) by JJ with Polaris

This latest update enhances user customization by allowing you to rename maps, duplicate Target projects, and more. Data wave information on exported files is also live! […]

Demographic Chaos: How to Profit From 4 AM FIFA Crowds

Posted on June 26, 2026 (July 29, 2026) by Parsana with Polaris

Crowd of soccer fans cheering and raising beer glasses inside a crowded sports bar watching a match on TV

Analyze Toronto’s 4 AM FIFA chaos. Use deep demographic data to map local sports fandoms and help your B2C brand capture massive neighborhood revenue spikes. […]

Release Notes May 29, 2026

Posted on May 29, 2026 (July 21, 2026) by JJ with Polaris

With the 2026 Spring Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

Release Notes April 24, 2026

Posted on April 27, 2026 (July 13, 2026) by JJ with Polaris

This latest update enhances user customization by allowing you to rename mapped variables for better clarity, save preferred map layer orders as your default, and seamlessly toggle between percent and value label views. […]

Release Notes March 27, 2026

Posted on March 30, 2026 (July 13, 2026) by JJ with Polaris

With the new quarterly selection options of Vividata now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

Release Notes February 23, 2026

Posted on February 27, 2026 (July 13, 2026) by JJ with Polaris

With the 2026 Winter Vividata release now integrated, users can access the latest consumer and media insights while benefiting from improved mapping and variable management tools designed for faster, more flexible workflows. […]

Release Notes January 16, 2026

Posted on January 20, 2026 (July 13, 2026) by JJ with Polaris

Our latest update introduces 2025 data across all access points, streamlined individual variable exporting from the Mapping Center, and enhanced Vividata integration alongside significant UI and drive-time calculation improvements. […]