Discover how Ontario’s student populations differ across cities and how student behaviour impacts spending, housing, and local businesses.
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How to Profit From Ontario’s Student Chaos
Tag: Location Intelligence
Market Growth: Winning Canada’s New Consumers
Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]
Demographic Chaos: How to Profit From 4 AM FIFA Crowds
Analyze Toronto’s 4 AM FIFA chaos. Use deep demographic data to map local sports fandoms and help your B2C brand capture massive neighborhood revenue spikes. […]
Second Wave of Mortgage Deferrals Coming
More than 1.5 million Canadians (4% of the Canadian population) will likely ask for a second mortgage deferral in October 2020, and here’s why. Despite partial reopenings, spending on critical sectors is still down. Pre-COVID, 22% of Canadians were employed in these suffering sectors: retail trade (~11% of Canadians), accommodation and food services (~7%), arts (~2%), and real estate (~2%) industries! For RBC in Ontario and BC, that’s $8.5 billion of mortgages at risk! […]
How to Find Your Top Prospects?
Identifying potential customers can be a challenging and time consuming task. Taking a shot in the dark on who and where your targets results in less success when trying to close a prospect. Prospecting is further complicated by the fact that there are many options you can choose to search for your targets. Options range from search engines (be it LinkedIn or Google), to more high end solutions involving surveys and data analysis but these tend to be time consuming and challenging to execute. […]
What is Location Intelligence?
Location intelligence refers to the insights gained from layering a variety of useful geographical information systems (GIS) tools (such as POIs, demographics, geofences, heat maps and thematic maps of variables of interest). Using the layered spatial data, as well as the trends and relationships that these tools offer, businesses can make informed decisions on where to offer their services or operate their business. Use cases include site selection, identifying new customers and markets, […]
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