This month’s Polaris release is ready for you! This month we focused on updating the Mapping Centre and Targeting modules! We improved the map’s visuals by implementing new features, such as the ability to upload KML files as Thematic files. We also introduced improvements to profiling and uploading throughout Polaris, such as exporting mobile ad IDs and new report categories. […]
We ring in the New Year with a new Polaris release! We have updated our data to the 2022/2023 vintage. This month’s release is focused on implementing additional customization features when comparing and uploading files. You now have the ability to set trade areas with multiple areas as benchmarks and upload customer files with coverage radius in miles. […]
Our release this November is focused on improving our User Interface. A big new feature is the ability to find any location on the map by searching for an address. A few other improvements include creating more space on our Compare Profiles page, sliders for adjusting maps, and some back-end improvements. If you have any feedback or questions, feel free to let us know […]
Spooky month brings a lot of treats and no tricks for Polaris users! We welcome Walk-Time Trade Areas, updated road networks, FSA-level customer profiling, progress bars with the ability to cancel actions, the ability to change the colour of Pre-Defined Markets, and a number of other enhancements. In the Targeting module, names for grouped and transformed variables can exceed 25 characters. […]
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
With summer right around the corner, we are excited to introduce multiple new features in Polaris! We integrated 90+ reports to the Trend Analysis module. We made several improvements to Targeting such as weighting scores by benchmarks, and more ways to create new markets. In the Mapping Centre, you can now create thematic maps with custom boundaries! […]
Happy Spring! We have an exciting new module for this release: Trend Analysis! The Trend Analysis module enables users to view historical changes (since 2016) for customer files, trade areas, and pre-defined markets, across 23 demographic reports. Don’t forget to check out our other exciting new features such as changing background colour and font size in the Mapping Centre and historical data for Feature Selection! […]
Happy March! This release focuses on making Polaris more in line with your business needs. We improved the POI Module to use SVG files as custom Point of Interest Pins! We also implemented up and down arrows in the Compare Tab within the Mapping Centre’s Trade Area section. We are always open to hearing your suggestions, so let us know what you think of this update! […]
We recently said hello to a New Year and today we will say hello to new data! February’s release introduces the 2021/2022 data vintage. We added new features to the gravity model to provide users with a more accurate and precise report. Not to mention, with historical profiling, Polaris users can now create reports using 2019, 2020, and 2021 demographic and consumer behaviour data! To top it off, we […]
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