This month’s release brings new features and sitewide enhancements. Users can now use Layered Maps to save multiple map types at once, create markets using DA and Shape files, and customize pin/logo size for POI maps. Users can also share Thematic Maps and Layered Maps with team members on Polaris. Additionally, optimized search functions and new uploading features like progress bars make Polaris faster, more efficient […]
This release is packed with new features! Additions range from compatibility with MapInfo files to Driving Distance in POI to Export as Thematic Map in Targeting. These features work in tandem with several enhancements, making Polaris both smoother and more powerful. We added labels to Thematic Maps, enabled showing and hiding POI Pins based on the Pin Categories, […]
This release, we bring to you some new and helpful features into the Mapping Centre that offer more information and more flexibility in how users can present their mapping data, such as the option to un-cluster pins in Heat Maps and the ability to generate reports based on driving distance. Alongside this, we deliver some various enhancements throughout Polaris to help keep your user experience as smooth and intuitive as possible. […]
New features, enhancements, and an improved user experience-This release, we turned on features like the Data Mining module, made enhancements to custom POI pins, enabled sharing more fields within user groups, and modified the Customer Calendar in Weather Analysis to give more detailed results. We are continually adding features that make Polaris consistent throughout the whole web application. […]
This release, we loaded a new vintage of data onto Polaris, with statistics that reflect conditions after the start of COVID. This release also enables users to use custom POI pins, move POI labels, change the colour of POI labels, choose Gravity Model centrepoints from the map, sharing markets with user’s group members, and access the Numeris Scale document for those subscribed to Numeris reports! […]
This month’s release allows users to run Customer Profiling with Dissemination Areas (DAs), to import shapefiles into Polaris as Zone Files for Targeting, to hide Points of Interest (POIs) and POI Labels for individual points, to use a more sophisticated Gravity Model, and to download Customized Reports more quickly. We also enhanced the Feature Selection model and the User Interface. […]
This month’s release involves a cleaner interface, new features (support for different kinds of files), improvements to the Data Mining module, the introduction of Weather Analysis, and many bug fixes and enhancements. Census Tracts (CT) are now supported as a Trade Area! You will find this option on the drop-down while uploading, next to FSA and DA. Additionally, FSA and DA files are now under Area Based Trade Areas. […]
More than 1.5 million Canadians (4% of the Canadian population) will likely ask for a second mortgage deferral in October 2020, and here’s why. Despite partial reopenings, spending on critical sectors is still down. Pre-COVID, 22% of Canadians were employed in these suffering sectors: retail trade (~11% of Canadians), accommodation and food services (~7%), arts (~2%), and real estate (~2%) industries! For RBC in Ontario and BC, that’s $8.5 billion of mortgages at risk! […]
Identifying potential customers can be a challenging and time consuming task. Taking a shot in the dark on who and where your targets results in less success when trying to close a prospect. Prospecting is further complicated by the fact that there are many options you can choose to search for your targets. Options range from search engines (be it LinkedIn or Google), to more high end solutions involving surveys and data analysis but these tend to be time consuming and challenging to execute. […]
This month’s release includes many exciting updates for Polaris! We updated data/reports, added a new Food Spending Report (everything from amount spent on breakfasts purchased at table-service restaurants to spending on canned tuna), reorganized the structure of our Consumer Behaviour Report Categories, and recategorized our 4-digit NAICS Labour Force and NOC Occupation reports under Profession Patterns. We also made small aesthetics changes, fixed typos and other bugs […]
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