Dissemination Area – Page 4

Release Notes June 29, 2020

Posted on June 30, 2020 (October 3, 2023) by jmei_basic

This month’s release includes many exciting updates for Polaris! We updated data/reports, added a new Food Spending Report (everything from amount spent on breakfasts purchased at table-service restaurants to spending on canned tuna), reorganized the structure of our Consumer Behaviour Report Categories, and recategorized our 4-digit NAICS Labour Force and NOC Occupation reports under Profession Patterns. We also made small aesthetics changes, fixed typos and other bugs […]

What is Location Intelligence?

Posted on June 24, 2020 (October 3, 2023) by jmei_basic

Location intelligence refers to the insights gained from layering a variety of useful geographical information systems (GIS) tools (such as POIs, demographics, geofences, heat maps and thematic maps of variables of interest). Using the layered spatial data, as well as the trends and relationships that these tools offer, businesses can make informed decisions on where to offer their services or operate their business. Use cases include site selection, identifying new customers and markets, […]

Release Notes June 3, 2020

Posted on June 3, 2020 (October 3, 2023) by jmei_basic

If there was one word to summarize the highlights of this release, it would be “geography”. We added support for a more granular level of geography for Trade Areas and for Thematic Maps. We also added a new report, the “Geography Report”. Of course, in anticipation of a delayed patio season, we also squashed some bugs. We added support for the use of Dissemination Areas (DAs) as Trade Areas. DAs are much smaller than FSAs and a little larger than postal codes, as you can see […]