Release Notes January 11, 2021

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release allows users to run Customer Profiling with Dissemination Areas (DAs), to import shapefiles into Polaris as Zone Files for Targeting, to hide Points of Interest (POIs) and POI Labels for individual points, to use a more sophisticated Gravity Model, and to download Customized Reports more quickly. We also enhanced the Feature Selection model and the User Interface. […]

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Release Notes June 29, 2020

Business professional using insights from the heat map that Polaris can create

This month’s release includes many exciting updates for Polaris! We updated data/reports, added a new Food Spending Report (everything from amount spent on breakfasts purchased at table-service restaurants to spending on canned tuna), reorganized the structure of our Consumer Behaviour Report Categories, and recategorized our 4-digit NAICS Labour Force and NOC Occupation reports under Profession Patterns. We also made small aesthetics changes, fixed typos and other bugs […]

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Release Notes June 3, 2020

Business professional using insights from the heat map that Polaris can create

If there was one word to summarize the highlights of this release, it would be “geography”. We added support for a more granular level of geography for Trade Areas and for Thematic Maps. We also added a new report, the “Geography Report”. Of course, in anticipation of a delayed patio season, we also squashed some bugs. We added support for the use of Dissemination Areas (DAs) as Trade Areas. DAs are much smaller than FSAs and a little larger than postal codes, as you can see […]

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