Release Notes February 1, 2021

Home page of the Polaris Intelligence website for all business analysis needs

This release, we loaded a new vintage of data onto Polaris, with statistics that reflect conditions after the start of COVID. This release also enables users to use custom POI pins, move POI labels, change the colour of POI labels, choose Gravity Model centrepoints from the map, sharing markets with user’s group members, and access the Numeris Scale document for those subscribed to Numeris reports! […]

Read More…

Release Notes January 11, 2021

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release allows users to run Customer Profiling with Dissemination Areas (DAs), to import shapefiles into Polaris as Zone Files for Targeting, to hide Points of Interest (POIs) and POI Labels for individual points, to use a more sophisticated Gravity Model, and to download Customized Reports more quickly. We also enhanced the Feature Selection model and the User Interface. […]

Read More…

Why Do Media Agencies Use Polaris Intelligence?

Media agency meeting board room

“What I love about Polaris is that I can take the persona from customer profiling or segmentation to messaging and the creative, to finding the right media channel in the right markets at the right times to reach the persona!” -Judy, top ad agency
“We used to just pick major markets, Toronto, Vancouver, Montreal. I […]

Read More…

Release Notes November 30, 2020

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release allows users to import shapefiles into Polaris, create new variables with two new transformations (Divide and Subtract) for the Targeting Module, and includes new data on cottages and area calculations (land area and inhabited area). We also improved the user experience by reducing load times in the Mapping Centre and making shapes more consistent. […]

Read More…