Release Notes February 1, 2021

Home page of the Polaris Intelligence website for all business analysis needs

This release, we loaded a new vintage of data onto Polaris, with statistics that reflect conditions after the start of COVID. This release also enables users to use custom POI pins, move POI labels, change the colour of POI labels, choose Gravity Model centrepoints from the map, sharing markets with user’s group members, and access the Numeris Scale document for those subscribed to Numeris reports! […]

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Release Notes January 11, 2021

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release allows users to run Customer Profiling with Dissemination Areas (DAs), to import shapefiles into Polaris as Zone Files for Targeting, to hide Points of Interest (POIs) and POI Labels for individual points, to use a more sophisticated Gravity Model, and to download Customized Reports more quickly. We also enhanced the Feature Selection model and the User Interface. […]

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Why Do Media Agencies Use Polaris Intelligence?

Media agency meeting board room

“What I love about Polaris is that I can take the persona from customer profiling or segmentation to messaging and the creative, to finding the right media channel in the right markets at the right times to reach the persona!” -Judy, top ad agency
“We used to just pick major markets, Toronto, Vancouver, Montreal. I […]

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Release Notes November 30, 2020

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release allows users to import shapefiles into Polaris, create new variables with two new transformations (Divide and Subtract) for the Targeting Module, and includes new data on cottages and area calculations (land area and inhabited area). We also improved the user experience by reducing load times in the Mapping Centre and making shapes more consistent. […]

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COVID Risk Score

Polaris COVID Risk Score matches Actual Toronto COVID Cases

What would you do differently or change if you knew that 10 of your stores were in neighbourhoods that have extremely high COVID case counts while 90 of your stores are in neighbourhoods that are largely unaffected? You can use our heat maps to allocate resources and plan your COVID-preparedness plan for all your stores, branches, or locations across Canada. Since March 2020, each phase of COVID has infected different groups […]

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Release Notes October 30, 2020

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release involves a cleaner interface, new features (support for different kinds of files), improvements to the Data Mining module, the introduction of Weather Analysis, and many bug fixes and enhancements. Census Tracts (CT) are now supported as a Trade Area! You will find this option on the drop-down while uploading, next to FSA and DA. Additionally, FSA and DA files are now under Area Based Trade Areas. […]

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COVID-19 and Financial Wellness

Heat map and trade areas of spots in Quebec that are at high risk for mortgage defaults due to COVID-19

The province of Québec is leading Canada in terms of reopening its economy. What are some financial risks if household incomes in Québec don’t return to normal soon? Are there parallels to be drawn to the rest of Canada? Which areas are most impacted financially and what does this mean for Québec’s real estate market? We can create a simple potential mortgage default index in Polaris by multiplying the following variables: % Household income from employment, Average mortgage […]

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Zooming in on Market Insights: Why Do Postal Codes Matter?

Overlay of thematic map and heat map to show importance of granular postal code level data

Businesses and organizations looking to analyze their market and gain customer insight need to choose the geographic resolution of their statistical and demographic data. Any GIS analyst can tell you one geographic level of analysis may not be perfect for all questions, and there are many different options to choose from (CMA, CD, DA, FSA, Postal Code level, etc.). Many underestimate the value of postal code […]

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