COVID Risk Score

Polaris COVID Risk Score matches Actual Toronto COVID Cases

What would you do differently or change if you knew that 10 of your stores were in neighbourhoods that have extremely high COVID case counts while 90 of your stores are in neighbourhoods that are largely unaffected? You can use our heat maps to allocate resources and plan your COVID-preparedness plan for all your stores, branches, or locations across Canada. Since March 2020, each phase of COVID has infected different groups […]

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Release Notes October 30, 2020

Home page of the Polaris Intelligence website for all business analysis needs

This month’s release includes new features like a Thematic Maps page, enabling KML file uploads, a user FAQ, sharing Customer Files, and bug fixes and enhancements. If you used Google Maps or a mapping/GIS software to create sales territories, custom regions, or other kinds of geographic shapes, you can import these shapes as Trade Areas on Polaris. The user FAQ is in the top-right corner, and can be found by clicking your user icon. […]

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COVID-19 and Financial Wellness

Heat map and trade areas of spots in Quebec that are at high risk for mortgage defaults due to COVID-19

The province of Québec is leading Canada in terms of reopening its economy. What are some financial risks if household incomes in Québec don’t return to normal soon? Are there parallels to be drawn to the rest of Canada? Which areas are most impacted financially and what does this mean for Québec’s real estate market? We can create a simple potential mortgage default index in Polaris by multiplying the following variables: % Household income from employment, Average mortgage […]

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Zooming in on Market Insights: Why Do Postal Codes Matter?

Overlay of thematic map and heat map to show importance of granular postal code level data

Businesses and organizations looking to analyze their market and gain customer insight need to choose the geographic resolution of their statistical and demographic data. Any GIS analyst can tell you one geographic level of analysis may not be perfect for all questions, and there are many different options to choose from (CMA, CD, DA, FSA, Postal Code level, etc.). Many underestimate the value of postal code […]

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