Release Notes November 28, 2022

Home page of the Polaris Intelligence website for all business analysis needs

Our release this November is focused on improving our User Interface. A big new feature is the ability to find any location on the map by searching for an address. A few other improvements include creating more space on our Compare Profiles page, sliders for adjusting maps, and some back-end improvements. If you have any feedback or questions, feel free to let us know […]

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Release Notes October 21, 2022

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Spooky month brings a lot of treats and no tricks for Polaris users! We welcome Walk-Time Trade Areas, updated road networks, FSA-level customer profiling, progress bars with the ability to cancel actions, the ability to change the colour of Pre-Defined Markets, and a number of other enhancements. In the Targeting module, names for grouped and transformed variables can exceed 25 characters. […]

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Release Notes August 12, 2022

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We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]

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Release Notes July 20, 2022

Home page of the Polaris Intelligence website for all business analysis needs

We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]

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Release Notes June 10, 2022

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With summer right around the corner, we are excited to introduce multiple new features in Polaris! We integrated 90+ reports to the Trend Analysis module. We made several improvements to Targeting such as weighting scores by benchmarks, and more ways to create new markets. In the Mapping Centre, you can now create thematic maps with custom boundaries! […]

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No Postal Code? No Problem! A Simple Guide to Create a Trade Area

Trade Areas are a great tool to gather consumer insights! Postal codes are often used to create one. In our Perfect Your Postal Code Search blog we discussed how postal codes can change. We also showed how to verify a postal code. But what if you don’t have a postal code? We show 2 easy ways to create a trade area without any postal code! […]

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3 Takeaways as a Quality Assurance Intern

Have you ever wondered what it is like to work in Quality Assurance? Specifically, as an intern? Read an intern’s blog psot about what it is like to be a Quality Assurance Intern at Polaris Intelligence! From key responsibilities, to expanding beyond the role, to even creating a new module for the Polaris application, this role provides significant opportunities to learn and grow! […]

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Perfect Your Postal Code Search

Have you ever run into postal codes that are not on Polaris but are on Google or vice versa? This is because postal codes need to be created, retired or reused monthly to accommodate new developments. Occasionally, this may impact your searches on Polaris. We want you to always be successful when using our application, and have all the information you may need to navigate this here! […]

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Release Notes April 25, 2022

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Happy Spring! We have an exciting new module for this release: Trend Analysis! The Trend Analysis module enables users to view historical changes (since 2016) for customer files, trade areas, and pre-defined markets, across 23 demographic reports. Don’t forget to check out our other exciting new features such as changing background colour and font size in the Mapping Centre and historical data for Feature Selection! […]

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Release Notes March 11, 2022

Home page of the Polaris Intelligence website for all business analysis needs

Happy March! This release focuses on making Polaris more in line with your business needs. We improved the POI Module to use SVG files as custom Point of Interest Pins! We also implemented up and down arrows in the Compare Tab within the Mapping Centre’s Trade Area section. We are always open to hearing your suggestions, so let us know what you think of this update! […]

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