What is Location Intelligence?

Location Intelligence Pin on Map

Location intelligence refers to the insights gained from layering a variety of useful geographical information systems (GIS) tools (such as POIs, demographics, geofences, heat maps and thematic maps of variables of interest). Using the layered spatial data, as well as the trends and relationships that these tools offer, businesses can make informed decisions on where to offer their services or operate their business. Use cases include site selection, identifying new customers and markets, […]

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Release Notes June 3, 2020

If there was one word to summarize the highlights of this release, it would be “geography”. We added support for a more granular level of geography for Trade Areas and for Thematic Maps. We also added a new report, the “Geography Report”. Of course, in anticipation of a delayed patio season, we also squashed some bugs. We added support for the use of Dissemination Areas (DAs) as Trade Areas. DAs are much smaller than FSAs and a little larger than postal codes, as you can see […]

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Be Human: The Journey to Capture and Codify Human Emotions

RBC Slide on Being Human for the Fields Institute

We invited a nationally recognized partner, RBC, to share their experiences at the Conference on Big Data and Information Analytics at the Fields Institute at the University of Toronto. RBC is a large financial institution with many banking locations across Canada that deeply values the interactions between their customers and employees. RBC’s size presents it with challenges such as ensuring their customers always have a positive […]

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COVID-19 and Financial Wellness

The province of Québec is leading Canada in terms of reopening its economy. What are some financial risks if household incomes in Québec don’t return to normal soon? Are there parallels to be drawn to the rest of Canada? Which areas are most impacted financially and what does this mean for Québec’s real estate market? We can create a simple potential mortgage default index in Polaris by multiplying the following variables: % Household income from employment, Average mortgage […]

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Zooming in on Market Insights: Why Do Postal Codes Matter?

Businesses and organizations looking to analyze their market and gain customer insight need to choose the geographic resolution of their statistical and demographic data. Any GIS analyst can tell you one geographic level of analysis may not be perfect for all questions, and there are many different options to choose from (CMA, CD, DA, FSA, Postal Code level, etc.). Many underestimate the value of postal code […]

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Release Notes May 4, 2020

The Mapping Centre, Trade Areas, POIs, sharing custom reports, and Data Mining saw a number of improvements this release. In the Mapping Centre, you can now save a picture of your map as a PNG through our new download map feature! When creating trade areas, you can now use latitude and longitude instead of postal code to define the centre or other points! All of your customized reports can now be shared with Polaris users in your group with the click of a button! […]

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COVID-19 Hotspots: Finding high risk populations using Polaris

COVID-19 is quickly spreading and impacting an alarming number of people that come from different walks of life. The demographics of confirmed cases indicate that some groups are much more vulnerable to the virus than others. How can we find the communities which are most at risk? Is the distribution of the most vulnerable groups to COVID-19 geographically even? We use Polaris to tackle these questions. […]

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Insight, Plain Sight, Out of Sight

We invited a sophisticated, well-esteemed partner, Longo’s, to share their experiences at the Conference on Big Data and Information Analytics at the Fields Institute at the University of Toronto. Longo’s is an independent, family-owned grocer with many locations across Ontario that has long known the value of data for growing their business. As a grocery retailer in a highly competitive field, they rely on effective data analytics to increase their understanding of their customer’s needs […]

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Last Chance for Retail Conference Early-Bird Tickets

DX3 is Canada’s biggest retail, marketing, and technology event. 2020’s conference will be held on March 10 and 11 at the Metro Toronto Convention Centre. We will be exhibiting at booth #115, and we hope to see you there! They will be extending early-bird pricing by 1 week. DX3 is also providing 25 free Full-Access tickets to charities! Send them an email at info@dx3canada.com […]

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How Does a Store Choose Where to Open a New Location?

It’s not easy to choose where to open a new retail location, let alone a new supermarket. This article from the Toronto Star covers the closing of T & T’s Cherry Street location as well as some considerations retailers, especially sophisticated retailers like Longo’s, make when they evaluate new locations. Polaris Intelligence is perfect for this kind of use case. Strategists can use Polaris to evaluate neighbourhood demographics […]

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