Targeted Advertising

Market Growth: Winning Canada’s New Consumers

Posted on August 5, 2026 (August 5, 2026) by Parsana with Polaris

A woman wearing a cozy beige sweater rests her chin on her hand as she sits near a large window, looking out introspectively at a blurred cityscape. A mug and notebook rest on a small table beside her.

Discover how banks and telcos can grow their market by reaching Canada’s new consumers with hyper-local demographic insights. […]

Zooming in on Market Insights: Why Do Postal Codes Matter?

Posted on May 7, 2020 (October 3, 2023) by jmei_b

Businesses and organizations looking to analyze their market and gain customer insight need to choose the geographic resolution of their statistical and demographic data. Any GIS analyst can tell you one geographic level of analysis may not be perfect for all questions, and there are many different options to choose from (CMA, CD, DA, FSA, Postal Code level, etc.). Many underestimate the value of postal code […]