Release Notes June 29, 2020

Business professional using insights from the heat map that Polaris can create

Release Notes June 29, 2020 Big Data Update

This month’s release is centred on our data/report update.

  • Updated Data

Our variables are now updated with 2019/2020 vintage data!

  • Added a new Food Spending Report

This report gives complete insight on food spending for a region. Track a comprehensive number of variables ranging from amount spent on breakfasts purchased at table-service restaurants to annual spending on canned tuna and everything in between.

  • Reorganized Consumer Behaviour Report Categories

Consumer Behaviour Reports affiliated with Numeris surveys have been moved from their own individual categories to Numeris. Consumer Behaviour Reports affiliated with Vividata surveys remain under the Vividata category.

4 Digit Reports have been renamed to Profession Patterns.

  • Users can now create markets with Points-based Trade Areas in Targeting.
  • We made some other small aesthetics changes and bug fixes.