New Data Update

New Data Update New data, new variables and new reports.

Happy New Year!

Wishing you all a successful and insightful start to 2025!

We are excited to kick off the new year with fresh data! The latest 2024 data is now available on Polaris, providing users with access to updated vintages across all their reports.

In addition to new data, we’ve introduced new variables and reports to enhance your insights!

Curious about where Canadians like to travel?

We are thrilled to announce the launch of our Canadian Travel Patterns report. While many of our clients already access this data offline, our Polaris clients can now add this comprehensive report to their subscriptions.

This data product offers an in-depth look at Canadian consumer travel behaviours, including:
  • The number of trips and visits, both domestic and international destinations, and reasons for travel
  • Spending patterns
  • Travel package details
  • Trip characteristics such as duration, accommodations, and activities
  • Major airports and ports of entry used by Canadians

 

If you have any questions or want to learn more about Polaris and how we can help your business, please do not hesitate to contact us at this link!

Have a great day!