Release Notes November 28, 2022

Our release this November is focused on improving our User Interface. A big new feature is the ability to find any location on the map by searching for an address. A few other improvements include creating more space on our Compare Profiles page, sliders for adjusting maps, and some back-end improvements. If you have any feedback or questions, feel free to let us know […]

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Release Notes October 21, 2022

Spooky month brings a lot of treats and no tricks for Polaris users! We welcome Walk-Time Trade Areas, updated road networks, FSA-level customer profiling, progress bars with the ability to cancel actions, the ability to change the colour of Pre-Defined Markets, and a number of other enhancements. In the Targeting module, names for grouped and transformed variables can exceed 25 characters. […]

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Release Notes August 12, 2022

We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]

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Release Notes July 20, 2022

We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]

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Release Notes June 10, 2022

With summer right around the corner, we are excited to introduce multiple new features in Polaris! We integrated 90+ reports to the Trend Analysis module. We made several improvements to Targeting such as weighting scores by benchmarks, and more ways to create new markets. In the Mapping Centre, you can now create thematic maps with custom boundaries! […]

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Release Notes April 25, 2022

Happy Spring! We have an exciting new module for this release: Trend Analysis! The Trend Analysis module enables users to view historical changes (since 2016) for customer files, trade areas, and pre-defined markets, across 23 demographic reports. Don’t forget to check out our other exciting new features such as changing background colour and font size in the Mapping Centre and historical data for Feature Selection! […]

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Release Notes March 11, 2022

Happy March! This release focuses on making Polaris more in line with your business needs. We improved the POI Module to use SVG files as custom Point of Interest Pins! We also implemented up and down arrows in the Compare Tab within the Mapping Centre’s Trade Area section. We are always open to hearing your suggestions, so let us know what you think of this update! […]

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Release Notes February 7, 2022

We recently said hello to a New Year and today we will say hello to new data! February’s release introduces the 2021/2022 data vintage. We added new features to the gravity model to provide users with a more accurate and precise report. Not to mention, with historical profiling, Polaris users can now create reports using 2019, 2020, and 2021 demographic and consumer behaviour data! To top it off, we […]

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Release Notes January 10, 2022

We welcome the New Year with a new and improved Polaris! This month’s release brings new functionalities and updates to our Mapping Centre, CanaCode Lifestyle Clusters, and to Pre-defined Market lists throughout Polaris. We optimized several Polaris modules, such as the Targeting and Manage My Favourites modules, to create a smoother and better user experience. We also introduced improvements such as search refin […]

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Release Notes November 5, 2021

November’s release showcases several new convenient, useful features as well as multiple enhancements to continue improving the Polaris user experience. In the Targeting module, “Click to select” has replaced checkboxes on the View Target Project page, as well as the ability to keep previously selected variables after switching years in Targeting, along with further improvements. Additionally, several messages in Polaris […]

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