FT: Outdoor Advertising Spending Surpassing Newspaper Ad Sales Globally in 2020

As reported by the Financial Times [paywall], spending on out-of-home advertising is the only traditional media that continues to grow while others are declining and being replaced by online advertising.
What is out of home? Out of home refers to billboards, outdoor posters, street furniture (e.g. bus stops), airports, truck ads, and restrooms. Outdoor advertising as a category has grown […]

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Data and AI Marketing Conference

We presented and had a booth at the Data and AI Marketing conference. We co-presented with Outfront Media about finding and reaching specific audiences with a small budget, showing many data visualizations including heat maps, lift charts, and geo-fences. We also co-presented with Pat Pellegrini, the CEO of Vividata on cannabis usage. Vividata’s robust surveys show that social acceptability for Cannabis usage has not changed meaningfully since legalization. […]

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Presenting at the Data & AI Marketing Conference (Dec. 2-3, 2019)

We will be co-presenting two sessions on December 2, 2019. The first session is a case study featuring Digital Out of Home Programming (i.e. digital billboards), how a client was able to find and reach specific audiences, e.g. dog owners who spend $200+ a month on pet food and use plug-in air fresheners. They used the targeting module to find the best places and times to advertise. […]

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