Why data is essential in reaching your demographic on social media

The world of marketing has changed following the emergence of social media. Facebook has nearly 3 billion active users as of Q2 of 2022, Instagram cited 1.21 billion monthly active users as an average for 2021 and TikTok had 1.2 billion active monthly users by Q4 2021. Smaller social media networks like Snapchat, BeReal, Pinterest and Reddit also have a strong market share in attracting consistent users to their platforms. 84.72% of Canadians have accessed the internet over the past 24 hours. So how do you effectively target these users to optimize your marketing efforts? To answer this question, we will walk through a real-life case study where Manifold’s data and the Polaris web app were used to drastically improve the results of a company’s social media marketing campaigns. […]

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3 Takeaways as a Quality Assurance Intern

Have you ever wondered what it is like to work in Quality Assurance? Specifically, as an intern? Read an intern’s blog psot about what it is like to be a Quality Assurance Intern at Polaris Intelligence! From key responsibilities, to expanding beyond the role, to even creating a new module for the Polaris application, this role provides significant opportunities to learn and grow! […]

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