Trade Areas are a great tool to gather consumer insights! Postal codes are often used to create one. In our Perfect Your Postal Code Search blog we discussed how postal codes can change. We also showed how to verify a postal code. But what if you don’t have a postal code? We show 2 easy ways to create a trade area without any postal code! […]
Have you ever wondered what it is like to work in Quality Assurance? Specifically, as an intern? Read an intern’s blog psot about what it is like to be a Quality Assurance Intern at Polaris Intelligence! From key responsibilities, to expanding beyond the role, to even creating a new module for the Polaris application, this role provides significant opportunities to learn and grow! […]
Have you ever run into postal codes that are not on Polaris but are on Google or vice versa? This is because postal codes need to be created, retired or reused monthly to accommodate new developments. Occasionally, this may impact your searches on Polaris. We want you to always be successful when using our application, and have all the information you may need to navigate this here! […]
Happy Spring! We have an exciting new module for this release: Trend Analysis! The Trend Analysis module enables users to view historical changes (since 2016) for customer files, trade areas, and pre-defined markets, across 23 demographic reports. Don’t forget to check out our other exciting new features such as changing background colour and font size in the Mapping Centre and historical data for Feature Selection! […]
Happy March! This release focuses on making Polaris more in line with your business needs. We improved the POI Module to use SVG files as custom Point of Interest Pins! We also implemented up and down arrows in the Compare Tab within the Mapping Centre’s Trade Area section. We are always open to hearing your suggestions, so let us know what you think of this update! […]
We recently said hello to a New Year and today we will say hello to new data! February’s release introduces the 2021/2022 data vintage. We added new features to the gravity model to provide users with a more accurate and precise report. Not to mention, with historical profiling, Polaris users can now create reports using 2019, 2020, and 2021 demographic and consumer behaviour data! To top it off, we […]
We welcome the New Year with a new and improved Polaris! This month’s release brings new functionalities and updates to our Mapping Centre, CanaCode Lifestyle Clusters, and to Pre-defined Market lists throughout Polaris. We optimized several Polaris modules, such as the Targeting and Manage My Favourites modules, to create a smoother and better user experience. We also introduced improvements such as search refin […]
November’s release showcases several new convenient, useful features as well as multiple enhancements to continue improving the Polaris user experience. In the Targeting module, “Click to select” has replaced checkboxes on the View Target Project page, as well as the ability to keep previously selected variables after switching years in Targeting, along with further improvements. Additionally, several messages in Polaris […]
The release this month introduces new features as well as several enhancements to streamline Polaris users’ experience! Paging buttons were introduced, as well as loading screens. We added the ability to select multiple items with two clicks, in several data tables throughout Polaris. Some pop-up messages were added to keep users informed of the processes of Polaris. We also introduced the ability to overwrite […]
This month’s release brings new features and sitewide enhancements. Users can now use Layered Maps to save multiple map types at once, create markets using DA and Shape files, and customize pin/logo size for POI maps. Users can also share Thematic Maps and Layered Maps with team members on Polaris. Additionally, optimized search functions and new uploading features like progress bars make Polaris faster, more efficient […]
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