Vividata Partnership for New Analytics Capabilities

Vividata and Polaris logos

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering and supervised deep learning techniques to Vividata’s Survey of the Canadian Consumer (SCC) and Consumer Cannabis Study, Manifold has extrapolated the survey to the 6-digit postal code level. […]

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Presenting at the Data & AI Marketing Conference (Dec. 2-3, 2019)

Data & AI Marketing flyer showing the location of Polaris in the conference

We will be co-presenting two sessions on December 2, 2019. The first session is a case study featuring Digital Out of Home Programming (i.e. digital billboards), how a client was able to find and reach specific audiences, e.g. dog owners who spend $200+ a month on pet food and use plug-in air fresheners. They used the targeting module to find the best places and times to advertise. […]

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