External Data – Page 6

What is Location Intelligence?

Posted on June 24, 2020 (October 3, 2023) by jmei_b

Location intelligence refers to the insights gained from layering a variety of useful geographical information systems (GIS) tools (such as POIs, demographics, geofences, heat maps and thematic maps of variables of interest). Using the layered spatial data, as well as the trends and relationships that these tools offer, businesses can make informed decisions on where to offer their services or operate their business. Use cases include site selection, identifying new customers and markets, […]

Release Notes June 3, 2020

Posted on June 3, 2020 (October 3, 2023) by jmei_b

If there was one word to summarize the highlights of this release, it would be “geography”. We added support for a more granular level of geography for Trade Areas and for Thematic Maps. We also added a new report, the “Geography Report”. Of course, in anticipation of a delayed patio season, we also squashed some bugs. We added support for the use of Dissemination Areas (DAs) as Trade Areas. DAs are much smaller than FSAs and a little larger than postal codes, as you can see […]

Be Human: The Journey to Capture and Codify Human Emotions

Posted on May 28, 2020 (October 3, 2023) by jmei_b

We invited a nationally recognized partner, RBC, to share their experiences at the Conference on Big Data and Information Analytics at the Fields Institute at the University of Toronto. RBC is a large financial institution with many banking locations across Canada that deeply values the interactions between their customers and employees. RBC’s size presents it with challenges such as ensuring their customers always have a positive […]