Our Blog What we're up to, what we're seeing, and what we're thinking
Release Notes October 21, 2022
Spooky month brings a lot of treats and no tricks for Polaris users! We welcome Walk-Time Trade Areas, updated road networks, FSA-level customer profiling, progress bars with the ability to cancel actions, the ability to change the colour of Pre-Defined Markets, and a number of other enhancements. In the Targeting module, names for grouped and transformed variables can exceed 25 characters. […]
Why data is essential in reaching your demographic on social media
The world of marketing has changed with social media. Facebook has nearly 3 billion active users as of 2Q2022. How do you effectively target these users and optimize your marketing efforts? Walk through a real-life case study using Manifold’s data and the Polaris web app to drastically improve the results of a company’s social media marketing campaigns. […]
Release Notes August 12, 2022
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
Release Notes July 20, 2022
We hope that you have been enjoying your summer so far as we bring another new Polaris release! We have new features in the Trend Analysis module and the Targeting module. We also made many enhancements across the board to help you analyze data more easily and improve ease of use. Please don’t hesitate to contact us with any feedback or questions that you may have! […]
Release Notes June 10, 2022
With summer right around the corner, we are excited to introduce multiple new features in Polaris! We integrated 90+ reports to the Trend Analysis module. We made several improvements to Targeting such as weighting scores by benchmarks, and more ways to create new markets. In the Mapping Centre, you can now create thematic maps with custom boundaries! […]
No Postal Code? No Problem! A Simple Guide to Create a Trade Area
Trade Areas are a great tool to gather consumer insights! Postal codes are often used to create one. In our Perfect Your Postal Code Search blog we discussed how postal codes can change. We also showed how to verify a postal code. But what if you don’t have a postal code? We show 2 easy ways to create a trade area without any postal code! […]
3 Takeaways as a Quality Assurance Intern
Have you ever wondered what it is like to work in Quality Assurance? Specifically, as an intern? Read an intern’s blog post about what it is like to be a Quality Assurance Intern at Polaris Intelligence! From key responsibilities, to expanding beyond the role, to even creating a new module for the Polaris application, this role provides significant opportunities to learn and grow! […]
Perfect Your Postal Code Search
Have you ever run into postal codes that are not on Polaris but are on Google or vice versa? This is because postal codes need to be created, retired or reused monthly to accommodate new developments. Occasionally, this may impact your searches on Polaris. We want you to always be successful when using our application, and have all the information you may need to navigate this here! […]
Release Notes April 25, 2022
Happy Spring! We have an exciting new module for this release: Trend Analysis! The Trend Analysis module enables users to view historical changes (since 2016) for customer files, trade areas, and pre-defined markets, across 23 demographic reports. Don’t forget to check out our other exciting new features such as changing background colour and font size in the Mapping Centre and historical data for Feature Selection! […]
Release Notes March 11, 2022
Happy March! This release focuses on making Polaris more in line with your business needs. We improved the POI Module to use SVG files as custom Point of Interest Pins! We also implemented up and down arrows in the Compare Tab within the Mapping Centre’s Trade Area section. We are always open to hearing your suggestions, so let us know what you think of this update! […]
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